Supporting St. Jude: Kia's Heartwarming Donation

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Kia's Partnership with St. Jude

Kia America has embarked on a commendable journey with St. Jude Children's Research Hospital through its "Accelerate the Good" initiative. This partnership, which began several years ago, has evolved significantly, with Kia pledging to donate a substantial amount for every new vehicle sold or leased. Specifically, from November 16, 2023, to January 2, 2024, Kia has committed to donating $14 for every new vehicle transaction at its authorized dealerships.

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The collaboration between Kia and St. Jude is not just about financial contributions. Kia has also engaged in various promotional activities to raise awareness about St. Jude’s mission. These include featuring St. Jude patients in their advertising campaigns and sponsoring events like the St. Jude Walk/Run series.

The Impact of Kia's Donations

The financial contributions made by Kia play a crucial role in supporting St. Jude’s efforts in pediatric cancer research and treatment. St. Jude operates under a unique model where families never receive a bill for treatment, travel, housing, or food. This means that donations are vital for the hospital to sustain its operations and continue its research.

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For instance, in the previous year, Kia's donations reached $1.35 million, and this year, the company aims to increase this to at least $1.5 million. These funds are instrumental in covering the costs of daily operations and medical equipment that are essential for treating childhood cancers and other catastrophic diseases.

Comparing Corporate Contributions

When compared to other corporate donations, Kia's commitment to St. Jude is notable for both its consistency and growth over the years. Many corporations engage in one-time donations or short-term partnerships. However, Kia’s ongoing commitment, especially through its "Accelerate the Good" initiative, sets it apart as a leader in corporate philanthropy focused on healthcare.

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Here is a brief comparison of corporate donations to St. Jude:

Heartwarming Stories from St. Jude

Behind every donation are stories of incredible resilience and hope. One such story is of a young girl named Emma, who was diagnosed with leukemia at the age of 7. Thanks to the treatments funded by donations like those from Kia, Emma is now in remission and continues to inspire others with her courage.

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Another touching story comes from the family of Lucas, a 5-year-old boy battling neuroblastoma. The family has not had to worry about medical bills or travel costs for treatments, thanks to the support from St. Jude, significantly alleviated by contributions from Kia and other donors.

How You Can Support St. Jude

Supporting St. Jude doesn’t only have to come through large corporate donations. Individuals can contribute by participating in fundraising events, donating directly to the hospital, or even volunteering. Here are a few ways you can help:

• Participate in the St. Jude Walk/Run events.
• Make a one-time or monthly donation directly to St. Jude.
• Volunteer at St. Jude events or at the hospital if local.

Every bit of help counts and goes a long way in supporting the children and families dealing with pediatric cancers and other severe illnesses.

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